Today
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Effortless takes everything.
The only way to know the true scale of an art piece is either you're an art nerd who's memorized proportions, or you physically walk into the museum and stand in front of it.
Dimension labels ("36 x 24 in") don't translate into an intuitive sense of size for most people, and you can't always get to the museum just to check.
Pulls real dimensions from the Met's open API and renders the artwork against a familiar visual anchor, so you get that "oh, it's that big" moment without leaving your screen.
Today
how it is
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this way
You either dig into all the techy specs of an iPhone yourself, burn hours watching YouTube comparison videos, or just walk into a carrier store and let a salesperson steer you into buying one that may not have been your first choice.
None of the paths today actually ask what you want in an iPhone. This makes picking between 12 models (as of March 2026) at 18 different price points unnecessarily hard.
Built an interactive picker that asks simple, human questions about how you use your phone and narrows the lineup down for you, no specs, no sales pitch, no mandatory fields. Pick one budget and you have your answer which you may nudge based on your preferences.
Today
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this way
People trying to cut down phone time rely on blunt tools, hard app blockers, screen time limits, or just willpower. Today's apps track usage but don't make putting the phone down feel like a win.
How could an app that requires the user to pay a subscription to get you off their phone actually benefit? It's unintentionally in the app's best interest to keep the customer hooked to their phone. Not only are restriction-based apps punitive, they further hook the user into metrics and setups, that increase phone usage, the very thing users are trying to minimize.
Built an app that requires itself to be suspended to reward the user for time spent off their phone. The app simply shows the exact amount of time the user took back to themselves every day. Built a robust timer system that survives reboots and backgrounding without losing user's progress.
Today
how it is
Problem
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this way
Most government and dealer VIN lookup sites let you type freely, including characters that aren't even valid in a VIN (no I, O, or Q), and offer no accommodation for quick, one-handed entry.
That freedom to mistype means more errors, more re-entry, and a clunky experience especially on mobile where a full keyboard is overkill for 17 fixed characters.
Replaced the standard keyboard with a constrained T9-style input that only allows valid VIN characters and is built for fast, one-handed entry. The website actually talks to the DMV site, so try your VIN number!